![]() ![]() No, as is the current fashion, they’ve gone with the heartwarming yuletide fable format, as pioneered by Charles Dickens and then at long last given a capitalist raison d’etre a century and a half later by John Lewis. No scenes in the shop: “I’m looking for a present for a disliked uncle and I’m on a tight budget!” “This way, madam – these cardigans look much better than they really are!” Not even an idealised depiction of a shopping street with thickly falling fake snow. ![]() No mention of M&S products, no “Massive boxes of Chrissy Chocs going cheap!” yelled in a persuasive voice. On the face of it, it’s sweet enough: very much a Christmas advert of the new school. ![]() T he new M&S advert may not, I’m sorry to say, be as conducive as its producers hoped to the spirit of Christmas. ![]()
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